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Drinker News
26 May 2020 10:30

On the heels of Memorial Day, Pathwater, Fremont, Calif., debuted it limited-edition, Made in the USA sustainable water bottle. The bottle celebrates the company’s commitment to maintaining all of its operations — from manufacturing to marketing — within the continental United States, and in doing so, provide necessary job opportunities to Americans, it says.

26 May 2020 10:00

As a follow up to National Wine Day (May 25), St. Louis-based WINESTIQ announced that it will release a “by the bottle” offering of its “swizzle stick,” which helps remove sulfites from wine by transitioning them to sulfates.

25 May 2020 09:00

Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.

21 May 2020 16:00

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at

19 May 2020 07:00

Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.

18 May 2020 14:00

Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.

18 May 2020 11:00

Califia Farms, Los Angeles, celebrated National Oat Milk Day (May 16) with the launch of Protein Oat, an enhanced line of plant milks made from pea, oat and sunflower proteins that deliver a blend of nine essential amino acids.

14 May 2020 13:00

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

12 May 2020 07:00

As Canton, Mass.-based Dunkin’ continues to navigate the COVID-19 health crisis, the brand has simultaneously continued to advance key sustainability initiatives to responsibly serve both people and the planet. Dunkin’ announced that 100 percent of its restaurants globally have transitioned from polystyrene foam cups to paper cups, meeting the timetable established by the brand two years ago.

11 May 2020 14:00

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at

11 May 2020 13:00

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of and, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.

11 May 2020 00:00
Acquisitions, happenings, and new hires amidst ingredient findings keep industry on its toes
11 May 2020 00:00
With so much difficult news to digest, it can be hard to find something to inspire a smile. However, the response from the spirits community not only got my chin up, but continues to amaze me each passing day.
8 May 2020 10:00

Chicago-based Information Resources Inc. (IRI) announced the launch of the IRI CPG Inflation Tracker on its free, online COVID-19 Data Dashboard. The new tool provides a standard metric for tracking weekly price-per-unit changes for consumer packaged goods compared with the year-ago period across departments, including fixed and random weight products, grocery aisles and retail formats.

5 May 2020 08:00

For the United States, sales trends remain slightly elevated as total store sales are up 4.1 percent, according to IRI data. Total non-edible sale are relatively flat (up 0.8 percent), while total edible sales are up 5.1 percent.

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